Hot Food is a Hot Topic

There is a reason people like spicy food, it’s HOT. Not just the feel of the burn, but the consumer trend. Hot and spicy are IN.

In fact, most people prefer spicy food over mild, which is why pepperoni is the No. 1 topping on pizza.  Pepperoni pizzas are the pies of choice among Americans – eaten in equal quantities as the No. 2 favorite; cheese pizza.  (About 70 percent of pizzas are either cheese or pepperoni.)

Spicy foods are hot right now for many reasons: (more…)

Pizzeria Food Truck Frenzy

If a pizzeria is experiencing success, it is a natural business progression to want to expand the brand by opening a new location. However, committing the time, money, and energy into an entirely new restaurant can be a daunting task. Instead of having a pizzeria’s first expansion be a huge investment, there is another route one could take.  

Food trucks are a simpler alternative to opening another physical location, with added benefits that could take a pizzeria to the next level. (more…)

Email Marketing – Great Way to Increase Sales

In our digitally-focused world, having a presence online is vital for any business to succeed. Establishing a seamless system where a pizzeria’s website is linked to its social media accounts is an indirect way to cement an online presence. A more direct way is to promote to your customers using email marketing.

There’s no more straightforward approach than to send messages to potential customers on their cell phones, laptops, desktops and tablets. It’s touching them individually, comparable to calling them directly. email is extremely cost-efficient and has become easier than ever. A paperless way of distributing flyers, email can let previous customers quickly know about upcoming promotions or specials. (more…)


The Liguria Foods March newsletter is out, please click the link below to read about the following topics:

  • Advertising in Today’s Online World
  • Q&A with Bill Main – Restaurant Industry Consultant
  • Liguria 1974
  • Blogs

Liguria Newsletter – Mar 2017

Restaurants Turn to Google to Make More Dough

In an era where everything is digital and instantaneous, traditional marketing platforms are so yesterday: Television commercials get fast-forwarded, Yellow Page books are thrown out, and telemarketers are hung up on. Instead of advertising to such broad groups, pizzerias both small and large are using a more targeted approach to connect with customers through Google advertisements and searches.

Getting found on Google is probably the no. 1 priority for any business, especially for restaurants. Consider that a study revealed that 51 percent of all mobile searches on Google are for restaurants. When people are searching on Google, they are interested in the product or service RIGHT NOW. They’re in buying mode, so as a business you want to be found and clicked on.

Google offers businesses two ways to be discovered: First, in the natural or organic search results. And second, as an ad located at the top and bottom of the page or along the right side. The ads are charged on a pay-per-click model, so a business only pays when the ad is clicked on. This allows a business to control costs and only pay for real leads. (more…)

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