From cupcakes to pizza, gluten-free everything has become the breakthrough trend over the past couple of years. Some people genuinely have to avoid gluten due to celiac disease, meaning their bodies cannot digest the protein gluten which is found in wheat, barley and rye.

The estimated true number allergic to gluten is only one percent – or about one million Americans. Another 18 million (about six percent) are categorized as gluten sensitive and should avoid it. The big number is an estimated 30 percent of U.S. shoppers are choosing gluten-free products.  They truly believe that avoiding gluten foods is a healthier option and feel genuinely better without it. (more…)