A few weeks after the release of the wildly popular Pokémon game on iPhones and Androids, businesses have already discovered ways to capitalize from it. Premiering on July 5, Pokémon Go instantly became a national phenomenon.

Utterly smashing Apple Store records with 7.2 million downloads in its first week, it has far surpassed games like Angry Birds, which as a comparison had 2.2 million downloads in its first week.

Pokémon Go is one of a kind when it comes to interactive games because while it is a game played on a phone, the player needs to walk around to actual locations in the real world in order to progress in levels and capture the little creatures called Pokémon. (more…)