Over the past decade, U.S. beef consumption dropped 15 percent while broiler consumption increased 5 percent. During the same period, pork consumption also fell (4 percent). The key factor driving these trends is retail prices.
For example, in May 2016, retail prices were around $1.90 per pound for broilers, $5.83 per pound for beef, and $3.78 per pound for pork. Moreover, beef prices have risen much more sharply than broiler prices over the past 10 years. Between 2006 and 2016, beef prices rose 53 percent, mostly due to tight supplies, while broiler prices rose 12 percent. read more – http://bit.ly/2cC5Eah