As the pizza grows, demand increasing better-for-you varieties – Liguria

Technomic’s 2016 Pizza Consumer Trend Report highlights the menu and consumer trends shaping the pizza category

Chicago, Ill., April 13, 2016 (PR Newswire): Pizza consumption is trending at its highest level in the past four years, and showing growth for pizza-focused concepts across channels. To maintain this momentum and stay ahead in the competitive pizza space, operators must innovate and adapt to consumers’ evolving demands for unique, high-quality and better-for-you pizza ingredients and add-ons.

“Today’s consumers are less beholden to their standard pizza orders, as emerging players push the envelope of what’s expected on a pizza menu,” explains Deanna Jordan, manager of consumer insights at Technomic. “New chef-designed specialty pizzas positioned as customizable thought-starters will serve to convey kitchen skills and allow for the personalization these consumers increasingly expect.”

Liguria is on trend – read more –

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