FOR IMMEDIATE RELEASE
Contact: Leonard Sbrocco
Phone: 707-364-7292
Email: lsbrocco@thefoodconnector.com
Humboldt, IA – December 14, 2016 – Liguria Foods, the country’s premier pepperoni and dried sausage manufacturer, is pleased to announce the addition of Philip Latona to the staff. Philip will cover the Southeast U.S from his home outside Tampa in Bradenton, FL.
Philip brings a long history in the food industry: More than 18 years in retail and another dozen in foodservice. His experience includes more than 10 years with Performance Food Group as an Area Sales Representative and more recently as Vice President of Sales, managing 28 foodservice territories in the Southeast.
He left PFG in 2012 to return to his hometown in Pittsburgh as the Vice President of Sales at Clover Mountain Foods, where he had started his career in 1985. Philip stayed on at Clover Mountain after the food distributor was acquired in 2015 by Lipari Foods.
Philip said he was excited to be “back on the street” working directly with pizza restaurant owners. “I enjoy helping people to be successful and working with my customers to grow their business,” he said.
He especially enjoys reconnecting with his previous clients all over the Southeast and converting them to Liguria Pepperoni. “Liguria Pepperoni has so much more flavor and is far less greasy than the previous PFG supplier. After cutting with Liguria, the customers are much happier,” he said.
“Liguria tastes like real pepperoni, not the bland salami taste of so many competitors,” Philip said. “We have whatever a customer is looking for, as Liguria’s Pepperoni comes in over 25 different varieties, flavor profiles, slice counts and uses unique ingredients and spices.”
Joe Henry, Senior Vice President of Sales and Marketing, comments on the hiring of Phil. “Phil brings a wealth of experience, expertise and passion to the business. He is well known and very respected in the South East.” Henry continues “His enthusiasm for the pizza world has already been positively received by his customers. Phil will be an asset to them and their businesses.”
Philip said he’s also happy to be working at Liguria because he’s spent his entire career in the food industry and he really likes pizza. “I eat it five days a week.”
For more information or to request samples, contact Liguria Foods at www.liguriafoods.com.
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Liguria Foods, Inc. provides premium quality dry sausage toppings, including what many consider to be the market’s best-tasting pepperoni. Since its founding in 1974, Liguria Foods has been dedicated to the foundation of recipe formulation. The classic recipe combines distinctive spices, enticing color, and a consistent blend of meats, providing customers with the same performance and flavor every day. The dedicated production process merges the best modern technology with traditional touches like a redwood drying room, resulting in consistently delicious products. For more than 40 years, Liguria Foods has provided pizza lovers with enjoyable, memorable dining experiences, sharing a passion for the best-tasting pepperoni and Italian meat products.
At Liguria, we produce high quality pepperoni that makes every pizza taste better.
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