Gen Z spends most their cash on restaurants

Generation Z— that millennial cohort born between the mid-1990s and mid-2000s — is the subject of a lot of restaurateurs’ attention these days. After all, this teen-aged to young adult group makes up a large segment of that always-coveted 18-to-35 demographic. Now a network known as Unidays has released a study that casts light on “What Restaurant Need to Know About Gen Z.”

The study — based on qualitative research generated by a survey of more than 1,800 U.S. Generation Z students last August — highlights common misconceptions and often surprising trends when it comes to understanding and engaging this sometimes tough-to-reach consumer subset.

Here are four of the major findings from the survey results  that pizza restaurateurs can both learn about and put to immediate use:  read more –

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