Generation Z— that millennial cohort born between the mid-1990s and mid-2000s — is the subject of a lot of restaurateurs’ attention these days. After all, this teen-aged to young adult group makes up a large segment of that always-coveted 18-to-35 demographic. Now a network known as Unidays has released a study that casts light on “What Restaurant Need to Know About Gen Z.”
The study — based on qualitative research generated by a survey of more than 1,800 U.S. Generation Z students last August — highlights common misconceptions and often surprising trends when it comes to understanding and engaging this sometimes tough-to-reach consumer subset.
Here are four of the major findings from the survey results that pizza restaurateurs can both learn about and put to immediate use: read more – https://www.pizzamarketplace.com/news/gen-z-spends-most-their-cash-on-restaurants-4-ways-to-get-it/