If your pizza shop’s exterior makes people want to run away instead of walk in, here’s how you can make changes for the better.
If your pizzeria is in a neighborhood that sees a lot of foot traffic, some of your best business may come from those who were just passing by. The exterior of your building, after all, is a 24/7 billboard that can either attract or detract from your business. If the outside makes people want to run away instead of walk in, take note of the following tips for updating your pizzeria’s curb appeal.
1) Clean up your act. Consumers want to believe the pizzeria they’re entering is clean. If the outside area has dirty windows or litter on the ground or appears to be in general disrepair, many potential guests will think twice about walking through that door. Approach your pizzeria as an outsider would and take notes about what stands out, for better or worse. Make sure your staff’s daily cleaning schedule includes the building’s exterior and consider a professional pressure-washing once every few months.
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