With all of the advertisements being thrown in every direction, it can be difficult to find a niche in the market. Young consumers are especially challenging to target on a local platform as they typically are immersed in what is considered to be “popular”. Local pizzerias have a new way to reach potential customers through the booming app, Snapchat. While Facebook and Instagram are generally easier to reach a wider audience, Snapchat allows a more personalized targeting towards the younger generation.
Custom Snapchat Geotags
Businesses are starting to create their own custom “geotags”, which are simple graphics on Snapchat that only appear when a user is in a specific area at a specific time. They can share it with their friends and spread it like wildfire.