After a long, hot summer, October is finally here. It is a transition month, showcasing falling leaves, cozy nights, pumpkin carving, and spooky costumes. However, its real claim to fame is October is also designated National Pizza Month. (Yes, pizza claims not just one day but an entire month.)

National Pizza Month was first created in October, 1984, by Gerry Durnell, the publisher of Pizza Today magazine. He came up with the idea to celebrate the beloved pie and to recognize the potential for growth in the pizza industry. (more…)

Twitter is an undeniable asset when it comes to promoting your pizzeria. It provides the opportunity for restaurant operators to communicate in real time directly with their customer base.

Keeping up on trends is easy with Twitter’s searchability. Simply use hashtags to find what’s hot in the pizza business. For example, a search using the #pizza hashtag yields top results with pizzerias offering coupons and daily specials. The #pizzatoppings hashtag showcases discussions on a range of favorites from pineapple and mushrooms to pepperoni and sausage. The #pizzasales hashtag includes posts on sales figures including mention of the 5.2 billion servings of pizza Americans purchased last year. (more…)

Make Yelp Your Best Friend

Reviews on Yelp can be a restaurant owner’s best friend or its worst enemy. Let’s be honest, the business owners who like Yelp have a good following, while the restaurant operators who complain about the site, have received bad reviews.

Even if an establishment is popular, has amazing service and excellent cuisine, a few bad reviews can paint the entire place in a negative light. Everyone is entitled to their opinion, but the Internet can be a breeding ground for entitlement. (more…)

Scrolling through social media, it is almost impossible not to come across a picture of a friend’s lunch. Whether it is a deliciously, enticing slice of pepperoni pizza or a mountainous dessert, the gluttonous pictures are everywhere, teasing the masses and enticing everyone to eat the same food they’re seeing on the screen.

Instagram is specifically a mecca for envious meals. However, Instagram does not have to be exclusively used as a personal platform to connect with friends and family. A range of businesses have capitalized on the site – from utilizing it to spread news about their businesses and to target new markets. (more…)

A few weeks after the release of the wildly popular Pokémon game on iPhones and Androids, businesses have already discovered ways to capitalize from it. Premiering on July 5, Pokémon Go instantly became a national phenomenon.

Utterly smashing Apple Store records with 7.2 million downloads in its first week, it has far surpassed games like Angry Birds, which as a comparison had 2.2 million downloads in its first week.

Pokémon Go is one of a kind when it comes to interactive games because while it is a game played on a phone, the player needs to walk around to actual locations in the real world in order to progress in levels and capture the little creatures called Pokémon. (more…)