After a long, hot summer, October is finally here. It is a transition month, showcasing falling leaves, cozy nights, pumpkin carving, and spooky costumes. However, its real claim to fame is October is also designated National Pizza Month. (Yes, pizza claims not just one day but an entire month.)

National Pizza Month was first created in October, 1984, by Gerry Durnell, the publisher of Pizza Today magazine. He came up with the idea to celebrate the beloved pie and to recognize the potential for growth in the pizza industry. (more…)

With all of the advertisements being thrown in every direction, it can be difficult to find a niche in the market. Young consumers are especially challenging to target on a local platform as they typically are immersed in what is considered to be “popular”. Local pizzerias have a new way to reach potential customers through the booming app, Snapchat. While Facebook and Instagram are generally easier to reach a wider audience, Snapchat allows a more personalized targeting towards the younger generation.

Custom Snapchat Geotags

Businesses are starting to create their own custom “geotags”, which are simple graphics on Snapchat that only appear when a user is in a specific area at a specific time. They can share it with their friends and spread it like wildfire.

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Technology a Key Ingredient for Pizzerias

There is something magical about old-school, neighborhood pizzerias, ones that have been family run for generations. They have an undeniable ambiance of warmth and passion.

The rise in technology within the restaurant business has given big brands a significant advantage and they’re grabbing market share from the “Mom and Pop” pizzerias. (more…)

There is a new twist in the world of pepperoni and it offers pizza businesses a great way to grow sales while intriguing their customers to experience something new and delicious.

Think of pepperoni and you might immediately think of a cheese pizza topped with this No. 1 pizza topping. A growing trend has emerged in the shape of a pepperoni roll or twist that is tasty, fun and profitable.  (more…)