Pizzerias Profit from Pokémon Go

A few weeks after the release of the wildly popular Pokémon game on iPhones and Androids, businesses have already discovered ways to capitalize from it. Premiering on July 5, Pokémon Go instantly became a national phenomenon.

Utterly smashing Apple Store records with 7.2 million downloads in its first week, it has far surpassed games like Angry Birds, which as a comparison had 2.2 million downloads in its first week.

Pokémon Go is one of a kind when it comes to interactive games because while it is a game played on a phone, the player needs to walk around to actual locations in the real world in order to progress in levels and capture the little creatures called Pokémon. (more…)

Pizzerias Get Saucy with Snapchat

With all of the advertisements being thrown in every direction, it can be difficult to find a niche in the market. Young consumers are especially challenging to target on a local platform as they typically are immersed in what is considered to be “popular”. Local pizzerias have a new way to reach potential customers through the booming app, Snapchat. While Facebook and Instagram are generally easier to reach a wider audience, Snapchat allows a more personalized targeting towards the younger generation.

Custom Snapchat Geotags

Businesses are starting to create their own custom “geotags”, which are simple graphics on Snapchat that only appear when a user is in a specific area at a specific time. They can share it with their friends and spread it like wildfire.

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Summertime is Grilled Pizza Time

Summertime means it’s time to fire up the “barbie”, as in barbecue, and throw on anything formally a cow. But the hottest barbecue trend is grilled pizza with its intense smoky flavors.

New York City’s famous Lombardo’s on Mulberry Street made its name by using a coal-fired oven to impart the grilled burned flavor that is so famous. Given the restrictions on coal burning in most cities, real Pizzaiolos who want that authentic flavor had to find an alternative. American ingenuity moved in and the backyard grill took center stage.

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Independents Need to Fight Back to Regain Market Share

Technology a Key Ingredient for Pizzerias

There is something magical about old-school, neighborhood pizzerias, ones that have been family run for generations. They have an undeniable ambiance of warmth and passion.

The rise in technology within the restaurant business has given big brands a significant advantage and they’re grabbing market share from the “Mom and Pop” pizzerias. (more…)

Seven Safety Tips for Restaurant Delivery Drivers

With the cooler autumn weather turning into frigid winter, driving gets more precarious. Pizzerias offering delivery should meet their drivers to review safe delivery practices. The following are a few tips to help ensure that every delivery arrives safely.

  • Know the route – Prompt delivery is achieved through careful planning. Encourage your drivers to review the route before heading out on deliveries. Even if using a navigation system or smart phone with turn-by-turn directions, look at the overall route ahead of time. Quick turns do not mix well with rain, snow or ice.

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