Scrolling through social media, it is almost impossible not to come across a picture of a friend’s lunch. Whether it is a deliciously, enticing slice of pepperoni pizza or a mountainous dessert, the gluttonous pictures are everywhere, teasing the masses and enticing everyone to eat the same food they’re seeing on the screen.

Instagram is specifically a mecca for envious meals. However, Instagram does not have to be exclusively used as a personal platform to connect with friends and family. A range of businesses have capitalized on the site – from utilizing it to spread news about their businesses and to target new markets. (more…)