PMQ Pizza Magazine releases a Pizza Power Report every December, highlighting a year’s worth of statistics, trends, and success stories within the pizza industry. Our previous article reviewed the 2017 report covering 2016; this article takes a look back to the 2015 report about 2014 to see what’s changed. Comparing the data from a couple of years ago with content from the current issue reveals a growth spurt and some interesting trends that are shaking the industry. (more…)
Pizza for lunch? Sounds delicious but for most consumers, pizza is a dinnertime staple. Unfortunately for consumers, many pizzerias opt out of promoting lunch.
While there are inherent barriers to achieving success both at lunch and dinnertime, many pizzerias have the potential to accomplish it seamlessly.
Speed, value, and convenience help draw people into an establishment for lunch when they are on a midday break, so optimizing those three elements will generate more success. Here are a few areas pizza operators can focus on when trying to capitalize on the lunch rush crowd: (more…)
Twitter is an undeniable asset when it comes to promoting your pizzeria. It provides the opportunity for restaurant operators to communicate in real time directly with their customer base.
Keeping up on trends is easy with Twitter’s searchability. Simply use hashtags to find what’s hot in the pizza business. For example, a search using the #pizza hashtag yields top results with pizzerias offering coupons and daily specials. The #pizzatoppings hashtag showcases discussions on a range of favorites from pineapple and mushrooms to pepperoni and sausage. The #pizzasales hashtag includes posts on sales figures including mention of the 5.2 billion servings of pizza Americans purchased last year. (more…)
Reviews on Yelp can be a restaurant owner’s best friend or its worst enemy. Let’s be honest, the business owners who like Yelp have a good following, while the restaurant operators who complain about the site, have received bad reviews.
Even if an establishment is popular, has amazing service and excellent cuisine, a few bad reviews can paint the entire place in a negative light. Everyone is entitled to their opinion, but the Internet can be a breeding ground for entitlement. (more…)
A few weeks after the release of the wildly popular Pokémon game on iPhones and Androids, businesses have already discovered ways to capitalize from it. Premiering on July 5, Pokémon Go instantly became a national phenomenon.
Utterly smashing Apple Store records with 7.2 million downloads in its first week, it has far surpassed games like Angry Birds, which as a comparison had 2.2 million downloads in its first week.
Pokémon Go is one of a kind when it comes to interactive games because while it is a game played on a phone, the player needs to walk around to actual locations in the real world in order to progress in levels and capture the little creatures called Pokémon. (more…)
