Cashing in the Convenient Store Slice

Filling up the gas tank often requires a quick trip inside of the station where a customer can browse the displays for a snack. Besides the usual candy, chip displays and oversized sodas, more consumers are grabbing hot food items. The latest hot seller is delicious pizza – by the slice or convenient small pie.

Convenience store and gas station pizza may not immediately sound appealing, but consumers are buying them up. According to the market research company the NPD Group, the amount of pizza dough shipped to convenience stores shot up by 27 percent in just one year. Convenient store pizza has become the dark horse of the pizza market, riding past conventional competitors at a speed no one could have anticipated. (more…)

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