With studies showing that U.S. per capita meat consumption increased by almost 5% in 2015 — the largest jump in 40 years — it is not surprising that millennials are jumping on the animal protein train. And with the baby boomer market for meat waning, it’s good news for producers that millennials are picking up the slack.
According to the study, millennials spend $162 on meat each month, while baby boomers only spend $93. And those costs could be sustainable or even increase. More than half of millennials — 55% — said they are willing to pay more for high-quality ingredients.