If a pizzeria is experiencing success, it is a natural business progression to want to expand the brand by opening a new location. However, committing the time, money, and energy into an entirely new restaurant can be a daunting task. Instead of having a pizzeria’s first expansion be a huge investment, there is another route one could take.  

Food trucks are a simpler alternative to opening another physical location, with added benefits that could take a pizzeria to the next level. (more…)

Establishing and sustaining a presence on social media is vital for pizzerias looking to attract new customers. Self-promotion on various sites, such as Facebook and Instagram, require writing some copy and posting a photo about a new dish or a big sale. While both are effective marketing methods, there is another alluring tool to consider: Creating videos.

YouTube viewership numbers are in the stratosphere … let’s start with one billion. That’s the number of video hours viewed every day of videos on the website. Google still reigns supreme as the largest search engine, but YouTube is quickly catching up as video media overtakes text. The video website recently announced that every day about five billion videos are watched by about 30 million visitors. Video viewing on YouTube has grown by 60 percent in the past year. (more…)

Of all the cooking tricks we love, there is nothing like the sight of a Pizzaiolo tossing a ring of unmade pizza dough high in the air with all the agility of a circus juggler. The pizza maker then adds some tomato sauce, cheese and pepperoni or sausage and place it in the oven.  Today, that Pizzaiolo is as much a gourmet chef as he is a simple pie maker, catering to more educated and adventurous customers.

The world of pizza has changed. Already among the top foods we eat regularly, pizza has expanded its audience by becoming gourmet and healthy. The emphasis is on top quality ingredients and innovation – urged on by a move into more upscale serving environments.

The trend is spurred on by the burgeoning number of food television shows, celebrity chefs, as well as the desire to cater to an elite group of adventurous diners, health-conscious eaters and those looking to expand their pizza experience. (more…)

Despite their name, Limited Time Offers (LTO’s) can offer some big time returns.

LTO’s are a valuable form of testing ideas, drive new business and retain the old. They are designed to enhance your brand, create customer intrigue and, of course, new sales. But an efficient LTO requires specific purchasing requirements, staff training, marketing and overall management. (more…)

As the end of summer approaches, the number of days left to gather friends and family for one last summertime party is rapidly shrinking. Refreshing drinks, catchy music, great company, and favorite bites to be enjoyed outdoors complete the bash.

While barbecuing is inherently regarded as the classic cuisine at functions for this time of year, pizza parties are another delightfully savory option.

Barbecuing is often a one-person job, with someone manning the grill and others occasionally aiding or coming by to chat. With pizza parties, the environment is more social and a team effort.

An assembly line of sorts is created, with party goers sharing all the prep work: Rolling out the dough, spreading out the sauce, sprinkling on the cheese, decorating the pie with an assortment of toppings, and finally, cooking the pizza. Spreading everything out on a large table and organizing each station allows for a smooth pizza making process. (more…)