(Bloomberg) — Andy Wiederhorn wants to sell bacon to vegetarians. see full story here – http://www.chicagobusiness.com/article/20150519/BLOGS09/150519775/cheap-bacon-is-about-to-be-everywhere-again
That’s the idea, anyway, behind the Hypocrite Burger—a veggie patty topped by two strips of bacon. Wiederhorn, chief executive officer of Beverly Hills, California-based Fatburger Corp., is pushing sales of the sandwich in his 200 fast-food restaurants to take advantage of wholesale prices that dropped about two-thirds from a year ago.
“We want to add bacon to everything we sell,” he said. “People like it.” (more…)