The kids are still alright, but they’re super-picky and, at the same time, price-conscious when it comes to choosing a restaurant.
According to research firm Technomic, 58% of Generation Z consumers (those born in 1996 or later) like to dine out, and they’re usually looking for something they can’t get at home. They spend more money on dining out than on clothing or music, with 24% of their budgets going toward food, according to research by Piper Jaffray.
So how do you get that smell of teen spirit wafting through your own pizzeria? Here are seven tips:
1. Offer online ordering. By now, this should go without saying, but we’ll say it anyway because we still see too many pizzerias that are sticking with telephone orders only. “Generation Z has never walked into a restaurant without a phone,” read more – http://www.pmq.com/August-2017/Smells-Like-Teen-Spirit-7-Tips-for-Getting-Generation-Z-Customers-Into-Your-Pizzeria/