There is a reason people like spicy food, it’s HOT. Not just the feel of the burn, but the consumer trend. Hot and spicy are IN.
In fact, most people prefer spicy food over mild, which is why pepperoni is the No. 1 topping on pizza. Pepperoni pizzas are the pies of choice among Americans – eaten in equal quantities as the No. 2 favorite; cheese pizza. (About 70 percent of pizzas are either cheese or pepperoni.)
Spicy foods are hot right now for many reasons: (more…)