Twitter is an undeniable asset when it comes to promoting your pizzeria. It provides the opportunity for restaurant operators to communicate in real time directly with their customer base.

Keeping up on trends is easy with Twitter’s searchability. Simply use hashtags to find what’s hot in the pizza business. For example, a search using the #pizza hashtag yields top results with pizzerias offering coupons and daily specials. The #pizzatoppings hashtag showcases discussions on a range of favorites from pineapple and mushrooms to pepperoni and sausage. The #pizzasales hashtag includes posts on sales figures including mention of the 5.2 billion servings of pizza Americans purchased last year. (more…)

A few weeks after the release of the wildly popular Pokémon game on iPhones and Androids, businesses have already discovered ways to capitalize from it. Premiering on July 5, Pokémon Go instantly became a national phenomenon.

Utterly smashing Apple Store records with 7.2 million downloads in its first week, it has far surpassed games like Angry Birds, which as a comparison had 2.2 million downloads in its first week.

Pokémon Go is one of a kind when it comes to interactive games because while it is a game played on a phone, the player needs to walk around to actual locations in the real world in order to progress in levels and capture the little creatures called Pokémon. (more…)

Summertime means it’s time to fire up the “barbie”, as in barbecue, and throw on anything formally a cow. But the hottest barbecue trend is grilled pizza with its intense smoky flavors.

New York City’s famous Lombardo’s on Mulberry Street made its name by using a coal-fired oven to impart the grilled burned flavor that is so famous. Given the restrictions on coal burning in most cities, real Pizzaiolos who want that authentic flavor had to find an alternative. American ingenuity moved in and the backyard grill took center stage.

(more…)

Trailing only the Super Bowl, Halloween consistently drives the highest number of pizza sales in a single day. That’s quite a treat for pizzerias! But the trick is how to maximize the day?

Pizza and Halloween have become the perfect match, as families want a quick, hearty dinner before heading out for trick or treating. Also, friends and neighbors getting together during the festivities can enjoy pizza while handing out candy. Pizza is an easy way to feed a crowd – everyone loves pizza. After the trick or treating is over, leftovers make an excellent snack.

(more…)

Here was an interesting survey question: If you had to choose, would you give up sex or pizza for a period of one year?

A recent study of Millennials and their relationship to pizza, found that the allure of the pie is greater than that of the body for over six million adults or about eight percent of pizza lovers. That’s what we call a dedicated group.

Conducted by Smart Flour Foods and The Center for Generational Kinetics, the study (“Pizza Lovers in America 2015: Unexpected Findings from a Generational Look at Pizza Trends”) focused on the eating habits of pizza lovers.

(more…)