Report on the Pizza Industry: More Evolution than Revolution

PMQ Pizza Magazine releases a Pizza Power Report every December, highlighting a year’s worth of statistics, trends, and success stories within the pizza industry. Our previous article reviewed the 2017 report covering 2016; this article takes a look back to the 2015 report about 2014 to see what’s changed. Comparing the data from a couple of years ago with content from the current issue reveals a growth spurt and some interesting trends that are shaking the industry. (more…)

Honoring National Pizza Month: A Slice of Pizza History

While many Americans consider pizza a constant fixture of our country’s cuisine, no one really takes time in between bites to ponder its origin or exactly how it rose to the top as our no. 1 comfort food.

Pizza, of course, hails from Italy, but there is much more to the story than it being miraculously created one day in a countryside villa. The popularity of pizza led to October being declared National Pizza month, so its founding and early history warrants a look back.  (more…)

Celebrating National Pizza Month in Style

After a long, hot summer, October is finally here. It is a transition month, showcasing falling leaves, cozy nights, pumpkin carving, and spooky costumes. However, its real claim to fame is October is also designated National Pizza Month. (Yes, pizza claims not just one day but an entire month.)

National Pizza Month was first created in October, 1984, by Gerry Durnell, the publisher of Pizza Today magazine. He came up with the idea to celebrate the beloved pie and to recognize the potential for growth in the pizza industry. (more…)

Take Full Advantage of Yelp to Increase Business

Make Yelp Your Best Friend

Reviews on Yelp can be a restaurant owner’s best friend or its worst enemy. Let’s be honest, the business owners who like Yelp have a good following, while the restaurant operators who complain about the site, have received bad reviews.

Even if an establishment is popular, has amazing service and excellent cuisine, a few bad reviews can paint the entire place in a negative light. Everyone is entitled to their opinion, but the Internet can be a breeding ground for entitlement. (more…)

Pizzerias Get Saucy with Snapchat

With all of the advertisements being thrown in every direction, it can be difficult to find a niche in the market. Young consumers are especially challenging to target on a local platform as they typically are immersed in what is considered to be “popular”. Local pizzerias have a new way to reach potential customers through the booming app, Snapchat. While Facebook and Instagram are generally easier to reach a wider audience, Snapchat allows a more personalized targeting towards the younger generation.

Custom Snapchat Geotags

Businesses are starting to create their own custom “geotags”, which are simple graphics on Snapchat that only appear when a user is in a specific area at a specific time. They can share it with their friends and spread it like wildfire.

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