The Undeniable Influence of iPhones on the Restaurant Business

A few weeks ago yours, mine and just about everybody’s favorite accessory/necessity celebrated a big birthday: the iPhone turned 10.

There’s no arguing that the iPhone has transformed our lives. Ten years after the first iPhone entered the market surrounded by unprecedented hype, Apple’s seemingly untouchable innovation just keeps steamrolling past barriers. (more…)

Report on the Pizza Industry: More Evolution than Revolution

PMQ Pizza Magazine releases a Pizza Power Report every December, highlighting a year’s worth of statistics, trends, and success stories within the pizza industry. Our previous article reviewed the 2017 report covering 2016; this article takes a look back to the 2015 report about 2014 to see what’s changed. Comparing the data from a couple of years ago with content from the current issue reveals a growth spurt and some interesting trends that are shaking the industry. (more…)

Pizzerias Trending with Twitter

Twitter is an undeniable asset when it comes to promoting your pizzeria. It provides the opportunity for restaurant operators to communicate in real time directly with their customer base.

Keeping up on trends is easy with Twitter’s searchability. Simply use hashtags to find what’s hot in the pizza business. For example, a search using the #pizza hashtag yields top results with pizzerias offering coupons and daily specials. The #pizzatoppings hashtag showcases discussions on a range of favorites from pineapple and mushrooms to pepperoni and sausage. The #pizzasales hashtag includes posts on sales figures including mention of the 5.2 billion servings of pizza Americans purchased last year. (more…)

Pizzerias Leave their Mark on Instagram

Scrolling through social media, it is almost impossible not to come across a picture of a friend’s lunch. Whether it is a deliciously, enticing slice of pepperoni pizza or a mountainous dessert, the gluttonous pictures are everywhere, teasing the masses and enticing everyone to eat the same food they’re seeing on the screen.

Instagram is specifically a mecca for envious meals. However, Instagram does not have to be exclusively used as a personal platform to connect with friends and family. A range of businesses have capitalized on the site – from utilizing it to spread news about their businesses and to target new markets. (more…)

Pizzerias Profit from Pokémon Go

A few weeks after the release of the wildly popular Pokémon game on iPhones and Androids, businesses have already discovered ways to capitalize from it. Premiering on July 5, Pokémon Go instantly became a national phenomenon.

Utterly smashing Apple Store records with 7.2 million downloads in its first week, it has far surpassed games like Angry Birds, which as a comparison had 2.2 million downloads in its first week.

Pokémon Go is one of a kind when it comes to interactive games because while it is a game played on a phone, the player needs to walk around to actual locations in the real world in order to progress in levels and capture the little creatures called Pokémon. (more…)