Pizzeria Food Truck Frenzy

If a pizzeria is experiencing success, it is a natural business progression to want to expand the brand by opening a new location. However, committing the time, money, and energy into an entirely new restaurant can be a daunting task. Instead of having a pizzeria’s first expansion be a huge investment, there is another route one could take.  

Food trucks are a simpler alternative to opening another physical location, with added benefits that could take a pizzeria to the next level. (more…)

Perfect Pizza Party to Celebrate Summer

As the end of summer approaches, the number of days left to gather friends and family for one last summertime party is rapidly shrinking. Refreshing drinks, catchy music, great company, and favorite bites to be enjoyed outdoors complete the bash.

While barbecuing is inherently regarded as the classic cuisine at functions for this time of year, pizza parties are another delightfully savory option.

Barbecuing is often a one-person job, with someone manning the grill and others occasionally aiding or coming by to chat. With pizza parties, the environment is more social and a team effort.

An assembly line of sorts is created, with party goers sharing all the prep work: Rolling out the dough, spreading out the sauce, sprinkling on the cheese, decorating the pie with an assortment of toppings, and finally, cooking the pizza. Spreading everything out on a large table and organizing each station allows for a smooth pizza making process. (more…)

Restaurants Turn to Google to Make More Dough

In an era where everything is digital and instantaneous, traditional marketing platforms are so yesterday: Television commercials get fast-forwarded, Yellow Page books are thrown out, and telemarketers are hung up on. Instead of advertising to such broad groups, pizzerias both small and large are using a more targeted approach to connect with customers through Google advertisements and searches.

Getting found on Google is probably the no. 1 priority for any business, especially for restaurants. Consider that a study revealed that 51 percent of all mobile searches on Google are for restaurants. When people are searching on Google, they are interested in the product or service RIGHT NOW. They’re in buying mode, so as a business you want to be found and clicked on.

Google offers businesses two ways to be discovered: First, in the natural or organic search results. And second, as an ad located at the top and bottom of the page or along the right side. The ads are charged on a pay-per-click model, so a business only pays when the ad is clicked on. This allows a business to control costs and only pay for real leads. (more…)

Pizza for Breakfast, Reinvented

Many of us enjoy exotic toppings on our pizza that go far beyond pineapples or anchovies. French Toast, Cap’n Crunch, and Nutella are just some of the crazy breakfast pizza topping options sweeping pizzerias.

The pizza world is oozing with creativity, especially in the age of viral trends. Social media has allowed pizzerias to have the room to play around with different, unique recipes while simultaneously promoting their business. They can upload their creation to social media accounts for the pizzeria, which can be reposted and shared by those who like it. One rising trend is the breakfast pizza, allowing consumers to enjoy pizza any time of the day.

A pizzeria in Wayne, New Jersey, called Brother Bruno’s is taking the breakfast pizza trend to new heights. It is a family-owned pizzeria and one of the owners explained that he was obsessed with French Toast. After a friend recommended he combine it with his other favorite food, pizza, he knew he had to give it a try.   (more…)

Report on the Pizza Industry: More Evolution than Revolution

PMQ Pizza Magazine releases a Pizza Power Report every December, highlighting a year’s worth of statistics, trends, and success stories within the pizza industry. Our previous article reviewed the 2017 report covering 2016; this article takes a look back to the 2015 report about 2014 to see what’s changed. Comparing the data from a couple of years ago with content from the current issue reveals a growth spurt and some interesting trends that are shaking the industry. (more…)