Restaurants Turn to Google to Make More Dough

In an era where everything is digital and instantaneous, traditional marketing platforms are so yesterday: Television commercials get fast-forwarded, Yellow Page books are thrown out, and telemarketers are hung up on. Instead of advertising to such broad groups, pizzerias both small and large are using a more targeted approach to connect with customers through Google advertisements and searches.

Getting found on Google is probably the no. 1 priority for any business, especially for restaurants. Consider that a study revealed that 51 percent of all mobile searches on Google are for restaurants. When people are searching on Google, they are interested in the product or service RIGHT NOW. They’re in buying mode, so as a business you want to be found and clicked on.

Google offers businesses two ways to be discovered: First, in the natural or organic search results. And second, as an ad located at the top and bottom of the page or along the right side. The ads are charged on a pay-per-click model, so a business only pays when the ad is clicked on. This allows a business to control costs and only pay for real leads. (more…)

Pizza for Breakfast, Reinvented

Many of us enjoy exotic toppings on our pizza that go far beyond pineapples or anchovies. French Toast, Cap’n Crunch, and Nutella are just some of the crazy breakfast pizza topping options sweeping pizzerias.

The pizza world is oozing with creativity, especially in the age of viral trends. Social media has allowed pizzerias to have the room to play around with different, unique recipes while simultaneously promoting their business. They can upload their creation to social media accounts for the pizzeria, which can be reposted and shared by those who like it. One rising trend is the breakfast pizza, allowing consumers to enjoy pizza any time of the day.

A pizzeria in Wayne, New Jersey, called Brother Bruno’s is taking the breakfast pizza trend to new heights. It is a family-owned pizzeria and one of the owners explained that he was obsessed with French Toast. After a friend recommended he combine it with his other favorite food, pizza, he knew he had to give it a try.   (more…)

Report on the Pizza Industry: More Evolution than Revolution

PMQ Pizza Magazine releases a Pizza Power Report every December, highlighting a year’s worth of statistics, trends, and success stories within the pizza industry. Our previous article reviewed the 2017 report covering 2016; this article takes a look back to the 2015 report about 2014 to see what’s changed. Comparing the data from a couple of years ago with content from the current issue reveals a growth spurt and some interesting trends that are shaking the industry. (more…)

For Restaurants Looking to Grow – How About Lunch?

Pizza for lunch? Sounds delicious but for most consumers, pizza is a dinnertime staple. Unfortunately for consumers, many pizzerias opt out of promoting lunch.

While there are inherent barriers to achieving success both at lunch and dinnertime, many pizzerias have the potential to accomplish it seamlessly.

Speed, value, and convenience help draw people into an establishment for lunch when they are on a midday break, so optimizing those three elements will generate more success. Here are a few areas pizza operators can focus on when trying to capitalize on the lunch rush crowd: (more…)

Pizzerias Trending with Twitter

Twitter is an undeniable asset when it comes to promoting your pizzeria. It provides the opportunity for restaurant operators to communicate in real time directly with their customer base.

Keeping up on trends is easy with Twitter’s searchability. Simply use hashtags to find what’s hot in the pizza business. For example, a search using the #pizza hashtag yields top results with pizzerias offering coupons and daily specials. The #pizzatoppings hashtag showcases discussions on a range of favorites from pineapple and mushrooms to pepperoni and sausage. The #pizzasales hashtag includes posts on sales figures including mention of the 5.2 billion servings of pizza Americans purchased last year. (more…)