The survey, published by AlixPartners, uncovered a few surprises concerning consumers’ views of restaurant technology, loyalty programs third-party delivery services and menu prices.
Loyalty programs of all types — digital, card or key fob-based, or any other form — aroused little consumer sentiment in the food service field. Less than one-fifth of those polled (19 percent) said loyalty programs were critical elements to their eating out choices. Those who did use the programs and their perks, however, are increasing their usage. For instance, 36 percent of respondents said they’re now using two or more restaurant loyalty programs regularly, up 5 percentage points from last year. read more – https://www.pizzamarketplace.com/news/study-many-consumers-lukewarm-on-restaurant-tech-loyalty-programs/