Six Tips to Boost Halloween Pizza Sales

Trailing only the Super Bowl, Halloween consistently drives the highest number of pizza sales in a single day. That’s quite a treat for pizzerias! But the trick is how to maximize the day?  

Pizza and Halloween have become the perfect match, as families want a quick, hearty dinner before heading out for trick or treating. Also, friends and neighbors getting together during the festivities can enjoy pizza while handing out candy. Pizza is an easy way to feed a crowd – everyone loves pizza! After the trick or treating is over, leftovers make an excellent snack.

As a pizza operator, you have many reasons to love Halloween. Here are a few ideas to boost your Halloween pizza sales even more: (more…)

The Rise of Specialty Pizza

Of all the cooking tricks we love, there is nothing like the sight of a Pizzaiolo tossing a ring of unmade pizza dough high in the air with all the agility of a circus juggler. The pizza maker then adds some tomato sauce, cheese and pepperoni or sausage and place it in the oven.  Today, that Pizzaiolo is as much a gourmet chef as he is a simple pie maker, catering to more educated and adventurous customers.

The world of pizza has changed. Already among the top foods we eat regularly, pizza has expanded its audience by becoming gourmet and healthy. The emphasis is on top quality ingredients and innovation – urged on by a move into more upscale serving environments.

The trend is spurred on by the burgeoning number of food television shows, celebrity chefs, as well as the desire to cater to an elite group of adventurous diners, health-conscious eaters and those looking to expand their pizza experience. (more…)

Grilled Pizza is Hot!

It’s a hot debate whether grilled pizza began in Memphis or Rhode Island. Some say, owners Johanne Killeen and George Germon served the first at Al Forno restaurant in Providence, RI. Others swear it was Coletta’s in Memphis.

Whether Northern roots or Southern, what is true is that the flavor and smokiness from grilling pizza on real charcoal cannot be beat. If you then add pepperoni on the pizza, you will double the smoky flavor of both the pizza and the pepperoni. Fire roasted bacon will also add tremendous flavor and a bacon-goodness smell to your restaurant. (more…)

Preserving Pizza Memories

One of our younger staff members contributed this blog – the pizza industry would not exist with the love and support of young people. Enjoy!!

There is an undeniable connection between food and family. In my very Italian family at least, food is the constant centerpiece of every gathering. From my grandmother’s incredible Chicken Parmesan recipe to our tradition of homemade ravioli’s on Christmas Eve, meals mean more than mere sustenance. The process of shopping together for the ingredients, preparing the meal, and finally enjoying dinner is a bonding experience that is passed down from generation to generation.

Pizza has especially been a focal point for my family. When possible, Friday nights are reserved as homemade pizza night. Family and friends come together to create a variety of pizzas while sharing wine and good conversation. Everybody takes turns in decorating the pies with a seemingly endless supply of ingredients. I personally am obsessed by spicy food so my pizzas are often smothered with the hottest pepperoni, sausages, and salami. I also have no restraint when it comes to crushed red peppers as my slices are overflowing with the spicy speckles. (more…)

Pizzerias Take Note: Picnic Time is Pizza Time

It’s summertime and the picnics are easy.

As the weather warms and people turn their thoughts to the outdoors, picnickers are starting to clean up their barbecues in preparation for feasts of hot dogs, hamburgers and chicken.  Yes, these are the standard fare, but surely not the only food on the menu.

As a pizzeria, there is no reason to be on the sidelines. You can take advantage of this great summertime tradition by offers special menus, Limited Time Offers (LTO), promotions and special delivery options. (more…)

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