Pizzeria Food Truck Frenzy

If a pizzeria is experiencing success, it is a natural business progression to want to expand the brand by opening a new location. However, committing the time, money, and energy into an entirely new restaurant can be a daunting task. Instead of having a pizzeria’s first expansion be a huge investment, there is another route one could take.  

Food trucks are a simpler alternative to opening another physical location, with added benefits that could take a pizzeria to the next level. (more…)

The Rise of Video Promotion

Establishing and sustaining a presence on social media is vital for pizzerias looking to attract new customers. Self-promotion on various sites, such as Facebook and Instagram, require writing some copy and posting a photo about a new dish or a big sale. While both are effective marketing methods, there is another alluring tool to consider: Creating videos.

YouTube viewership numbers are in the stratosphere … let’s start with one billion. That’s the number of video hours viewed every day of videos on the website. Google still reigns supreme as the largest search engine, but YouTube is quickly catching up as video media overtakes text. The video website recently announced that every day about five billion videos are watched by about 30 million visitors. Video viewing on YouTube has grown by 60 percent in the past year. (more…)

The Rise of Specialty Pizza

Of all the cooking tricks we love, there is nothing like the sight of a Pizzaiolo tossing a ring of unmade pizza dough high in the air with all the agility of a circus juggler. The pizza maker then adds some tomato sauce, cheese and pepperoni or sausage and place it in the oven.  Today, that Pizzaiolo is as much a gourmet chef as he is a simple pie maker, catering to more educated and adventurous customers.

The world of pizza has changed. Already among the top foods we eat regularly, pizza has expanded its audience by becoming gourmet and healthy. The emphasis is on top quality ingredients and innovation – urged on by a move into more upscale serving environments.

The trend is spurred on by the burgeoning number of food television shows, celebrity chefs, as well as the desire to cater to an elite group of adventurous diners, health-conscious eaters and those looking to expand their pizza experience. (more…)

The Undeniable Influence of iPhones on the Restaurant Business

A few weeks ago yours, mine and just about everybody’s favorite accessory/necessity celebrated a big birthday: the iPhone turned 10.

There’s no arguing that the iPhone has transformed our lives. Ten years after the first iPhone entered the market surrounded by unprecedented hype, Apple’s seemingly untouchable innovation just keeps steamrolling past barriers. (more…)

Grilled Pizza is Hot!

It’s a hot debate whether grilled pizza began in Memphis or Rhode Island. Some say, owners Johanne Killeen and George Germon served the first at Al Forno restaurant in Providence, RI. Others swear it was Coletta’s in Memphis.

Whether Northern roots or Southern, what is true is that the flavor and smokiness from grilling pizza on real charcoal cannot be beat. If you then add pepperoni on the pizza, you will double the smoky flavor of both the pizza and the pepperoni. Fire roasted bacon will also add tremendous flavor and a bacon-goodness smell to your restaurant. (more…)