Hot Food is a Hot Topic

There is a reason people like spicy food, it’s HOT. Not just the feel of the burn, but the consumer trend. Hot and spicy are IN.

In fact, most people prefer spicy food over mild, which is why pepperoni is the No. 1 topping on pizza.  Pepperoni pizzas are the pies of choice among Americans – eaten in equal quantities as the No. 2 favorite; cheese pizza.  (About 70 percent of pizzas are either cheese or pepperoni.)

Spicy foods are hot right now for many reasons: (more…)

Six Tips to Boost Halloween Pizza Sales

Trailing only the Super Bowl, Halloween consistently drives the highest number of pizza sales in a single day. That’s quite a treat for pizzerias! But the trick is how to maximize the day?  

Pizza and Halloween have become the perfect match, as families want a quick, hearty dinner before heading out for trick or treating. Also, friends and neighbors getting together during the festivities can enjoy pizza while handing out candy. Pizza is an easy way to feed a crowd – everyone loves pizza! After the trick or treating is over, leftovers make an excellent snack.

As a pizza operator, you have many reasons to love Halloween. Here are a few ideas to boost your Halloween pizza sales even more: (more…)

The Rise of Video Promotion

Establishing and sustaining a presence on social media is vital for pizzerias looking to attract new customers. Self-promotion on various sites, such as Facebook and Instagram, require writing some copy and posting a photo about a new dish or a big sale. While both are effective marketing methods, there is another alluring tool to consider: Creating videos.

YouTube viewership numbers are in the stratosphere … let’s start with one billion. That’s the number of video hours viewed every day of videos on the website. Google still reigns supreme as the largest search engine, but YouTube is quickly catching up as video media overtakes text. The video website recently announced that every day about five billion videos are watched by about 30 million visitors. Video viewing on YouTube has grown by 60 percent in the past year. (more…)

The Rise of Specialty Pizza

Of all the cooking tricks we love, there is nothing like the sight of a Pizzaiolo tossing a ring of unmade pizza dough high in the air with all the agility of a circus juggler. The pizza maker then adds some tomato sauce, cheese and pepperoni or sausage and place it in the oven.  Today, that Pizzaiolo is as much a gourmet chef as he is a simple pie maker, catering to more educated and adventurous customers.

The world of pizza has changed. Already among the top foods we eat regularly, pizza has expanded its audience by becoming gourmet and healthy. The emphasis is on top quality ingredients and innovation – urged on by a move into more upscale serving environments.

The trend is spurred on by the burgeoning number of food television shows, celebrity chefs, as well as the desire to cater to an elite group of adventurous diners, health-conscious eaters and those looking to expand their pizza experience. (more…)

Grilled Pizza is Hot!

It’s a hot debate whether grilled pizza began in Memphis or Rhode Island. Some say, owners Johanne Killeen and George Germon served the first at Al Forno restaurant in Providence, RI. Others swear it was Coletta’s in Memphis.

Whether Northern roots or Southern, what is true is that the flavor and smokiness from grilling pizza on real charcoal cannot be beat. If you then add pepperoni on the pizza, you will double the smoky flavor of both the pizza and the pepperoni. Fire roasted bacon will also add tremendous flavor and a bacon-goodness smell to your restaurant. (more…)