Six Tips to Boost Halloween Pizza Sales

Trailing only the Super Bowl, Halloween consistently drives the highest number of pizza sales in a single day. That’s quite a treat for pizzerias! But the trick is how to maximize the day?  

Pizza and Halloween have become the perfect match, as families want a quick, hearty dinner before heading out for trick or treating. Also, friends and neighbors getting together during the festivities can enjoy pizza while handing out candy. Pizza is an easy way to feed a crowd – everyone loves pizza! After the trick or treating is over, leftovers make an excellent snack.

As a pizza operator, you have many reasons to love Halloween. Here are a few ideas to boost your Halloween pizza sales even more: (more…)

Pizzeria Food Truck Frenzy

If a pizzeria is experiencing success, it is a natural business progression to want to expand the brand by opening a new location. However, committing the time, money, and energy into an entirely new restaurant can be a daunting task. Instead of having a pizzeria’s first expansion be a huge investment, there is another route one could take.  

Food trucks are a simpler alternative to opening another physical location, with added benefits that could take a pizzeria to the next level. (more…)

The Rise of Video Promotion

Establishing and sustaining a presence on social media is vital for pizzerias looking to attract new customers. Self-promotion on various sites, such as Facebook and Instagram, require writing some copy and posting a photo about a new dish or a big sale. While both are effective marketing methods, there is another alluring tool to consider: Creating videos.

YouTube viewership numbers are in the stratosphere … let’s start with one billion. That’s the number of video hours viewed every day of videos on the website. Google still reigns supreme as the largest search engine, but YouTube is quickly catching up as video media overtakes text. The video website recently announced that every day about five billion videos are watched by about 30 million visitors. Video viewing on YouTube has grown by 60 percent in the past year. (more…)

The Rise of Specialty Pizza

Of all the cooking tricks we love, there is nothing like the sight of a Pizzaiolo tossing a ring of unmade pizza dough high in the air with all the agility of a circus juggler. The pizza maker then adds some tomato sauce, cheese and pepperoni or sausage and place it in the oven.  Today, that Pizzaiolo is as much a gourmet chef as he is a simple pie maker, catering to more educated and adventurous customers.

The world of pizza has changed. Already among the top foods we eat regularly, pizza has expanded its audience by becoming gourmet and healthy. The emphasis is on top quality ingredients and innovation – urged on by a move into more upscale serving environments.

The trend is spurred on by the burgeoning number of food television shows, celebrity chefs, as well as the desire to cater to an elite group of adventurous diners, health-conscious eaters and those looking to expand their pizza experience. (more…)

Limited Time Offers Presents Full-Time Opportunity

Despite their name, Limited Time Offers (LTO’s) can offer some big time returns.

LTO’s are a valuable form of testing ideas, drive new business and retain the old. They are designed to enhance your brand, create customer intrigue and, of course, new sales. But an efficient LTO requires specific purchasing requirements, staff training, marketing and overall management. (more…)