Email Marketing – Great Way to Increase Sales

In our digitally-focused world, having a presence online is vital for any business to succeed. Establishing a seamless system where a pizzeria’s website is linked to its social media accounts is an indirect way to cement an online presence. A more direct way is to promote to your customers using email marketing.

There’s no more straightforward approach than to send messages to potential customers on their cell phones, laptops, desktops and tablets. It’s touching them individually, comparable to calling them directly. email is extremely cost-efficient and has become easier than ever. A paperless way of distributing flyers, email can let previous customers quickly know about upcoming promotions or specials. (more…)

Bacon Pizza – Great Recipes Ahead

From Pizza Today Magazine – People love bacon, right? What’s not to love? Let’s give them what they want. Here are five bacon pizza recipes to test in your pizzeria:

California BLT

A popular sandwich made pizza style with an Alfredo base, bacon, mozzarella and white cheddar cheese, California tomatoes, romaine lettuce, Italian vinaigrette and Parmesan.
Click here for the full recipe.

here’s the other four –


The Liguria Foods May newsletter is out, please click the link below to read about the following topics:

  • Creative Sandwiches for Hot Summer Days
  • Q&A with Bill Main – Descriptive Menu Names Increase Sales
  • Liguria 51
  • Recent Blogs

Liguria Newsletter – May 2017


Serving Wine with Pizza Offers New Opportunities

Beer and pizza are the natural pairing served in pizzerias throughout the world. With the growing popularity of craft beers, there are even more reasons to enjoy a cold brew with any variety of pizza. But beer isn’t the only pizza-friendly drink option. For those who aren’t leveraging creative vino options as a revenue stream, it might be time to consider expanding your wine program.

With the U.S. now the no. 1 wine consuming nation in the world, restaurants can reach out to new customers, especially women, who represent nearly 60 percent of the total wine consumption. Pizzerias don’t need an extensive wine list, rather a well-chosen selection of whites, reds and pinks to serve with popular pizza types. (more…)

Attempt at the longest pizza in the world

Attempt at the longest pizza in the world – Guinness Book of Records – Longest Piza in the world, Saturday, June 10, 2017 at the Auto club Speedway, Fontana, CA